Despite my having actually worked for Chevrolet in Detroit, the 100th anniversary of the brand’s famed bow tie logo (in July) somehow passed me by. Happily, it’s never too late to amend that sort of thing—and share some gratuitous classic Chevrolet and even neon sign photos—is it? Not for a vintage car-loving gal from Detroit, it isn’t!
There are several stories about the origination of the famous logo, and even the brand itself isn’t ashamed to throw them all out for our consideration.
William Durant, credited with designing the logo for GM’s most successful brand, said he’d seen a bow tie pattern in the wallpaper of a French hotel in 1908, immediately recognized its value as a car nameplate, and actually tore away a piece of the wallpaper to keep for future reference. Continue reading