Last week it was Velvet Ice Cream; this week it is another Ohio company, Kroger. The supermarket chain is spread far and wide, the largest in the United States (by volume) and one of the largest companies in the world; it hails from my husband’s home town of Cincinnati, so I feel as if I ought to know something about it. (By the way, Kroger sells Velvet. Local love.)
As luck would have it, this handsome old Kroger delivery truck was at the Velvet festival and though obviously about to leave, I managed to catch her just in time. Though she’s being loaded up onto an un-photogenic trailer, I’ll admit that it was rather nice to be shooting a classic automobile without having to drag my hem and roll around in the dirt to get my shots.
An attractive colour scheme, don’t you think? Kroger’s colours today seem to be red, white, and blue (can’t complain there!), but this is handsome, too; interestingly, other Kroger trucks I’ve seen identified as being from the early thirties are a brilliant yellow with black lettering. As you can see, the plate on this particular White delivery truck says 1934, (possibly) dating the branding to 51 years after Kroger’s start in 1883. You can take a gander at a circa-1934 Kroger interior here.
A little piece of our history—plus I use snoods to pull my voluminous locks off my neck & shoulders on a very regular basis, and have done my hair just like Maudeen’s on many an occasion, thus this was quite wonderful to see.
I did try to nail down the era for the truck’s branding, but without any luck. What did pop up, however, is sure to be a pleasurable time-waster for many of you—a long, long thread featuring old photographs of vintage delivery trucks on American streets! Just file that away for a rainy or sick day. Fans of vintage advertising are sure to love that as well.
Have a beautiful remainder of your day, dear hearts.
* The LOC is a *fabulous* source of historical images (supported by my tax dollars, no doubt), one I’ve long meant to blog about for you and will, eventually. The problem with it is one fellow history buffs are sure to understand—you just get sucked in for hours!